Project Details


The Traffic Snake Game Network (TSG Network) established an effective EU-wide and long-term support network to replicate, transfer and expand the uptake of the Traffic Snake Game as a successful proven tool for changing the travel behaviour of primary school children (age 6-12) and their parents.


Project details

Duration 02/2014 - 02/2017


Coordinator Mobiel 21

Project goal

The goal of the project was threefold:

First, to build, expand and maintain the Traffic Snake Network that elevates the Traffic Snake campaign to the international level and supports this campaign at the national level. The network qas formed by a small core support centre with a limited number of partners and National Focal Points representing at least 19 countries. These National Focal Points were organisations that championed the project, disseminated information about the campaign and steered the implementation of the Traffic Snake Game in their country. The network aimed at becoming self-supporting after the project lifespan in order to maintain the action and build up (national) structures for long term strategic change.

Second, to train, guide and support the National Focal Points in motivating and activating cities and/or schools to join and run the improved Traffic Snake campaign. At the national level they will motivate and activate cities with sustainable home-to-school travel campaigns through training, peer-to-peer exchanges, excellent information and know-how to increase Traffic Snake Game market penetration in order to achieve behavioural change, namely more sustainable trips.

Third, to improve the Traffic Snake Game campaign including the introduction of a digital platform to enable the campaign to function as a long lasting practical platform and tool for campaigning and monitoring energy efficient modal split. TSG Network targets a minimum of 1,140 primary schools to generate a significant mode shift within the target group behaviour expected of 15% more sustainable trips during the campaign and retention effect of 7% after the action.


During the period of 3 project years,TSG took place in 19 countries. The impressive amount of177 587 pupils and 1 192 schools played the game in a total of 507 cities. The EU-wide savings in this period reached 2,458,853 kilometres of cartrips and 397 tonnes of CO2.

The target of the TSG project was to generate a modal shift with the (travel) behaviour of school children, of at least 15% more sustainable trips during the campaign and a retention effect of at least 7% after the action. The amount of sustainable trips went from 63% before the campaign to 78% during the campaign. Three weeks after the end of the campaign the share of sustainable trips slightly dropped to 76%, which is still a significant improvement compared to the baseline share. This means that the modal shift goal has been achieved!

Role of Rupprecht Consult

National campaign leader Germany + Cycling Policy Expert

Contact details

Susanne Böhler-Baedeker
+49 221 6060 55 14

Project partners