Practical advice for campaigns to promote a switch from car-based travel to active modes of travel
The Campaign Guide and the Toolbox are key outputs of the EU funded project with the programmatic title SWITCH. It supports cities, which aim to help people to "switch" from their car to active modes of travel on short urban distances through effective and professional campaigns. There are some basic principles behind every successful SWITCH campaign, which we put together in this Campaign Guide document and thus hope that this Campaign Guide will be of help to you. regardless of whether you are an experienced campaigner or whether you are trying this for the first time, whether your city is large or small, etc.
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