The SWITCH project partners met for the first time at the kick-off meeting and the first workshop session. They discussed their ideas on how to encourage people to SWITCH from car-based to active mobility (cycling and walking) by using personalised information and communication technology approaches.The Technical Support Partners presented their experience on Personal Travel Plans, ICT tools on active travel, the aspect of health and examples on how to reach people in life change moments. Robert Pressl from FGM-AMOR was invited as an external expert and all project partners gained from his expertise mainly on approaching people in periods of life change. The Implementation Cities for the local SWITCH campaign are Vienna (AT), Gdansk (PL), the London Borough of Hounslow (UK), Donostia/San Sebastian (ES) and Antwerp (BE). They presented their first ideas on the preparation of the local campaigns and sharpened them, gaining from the expertise of the other project partners. Rupprecht Consult was pleased to introduce the first draft of the so-called SWITCH Toolbox and the first concept of a Call for Follower Cities. The SWITCH Toolbox provides a detailed and practical guidance not only for all partners, but also for the Follower Cities (which will participate in the project from 2015 on) and for interested political stakeholders. Furthermore, other cities that are interested in preparing a campaign to encourage people to switch from car-based to active mobility will especially profit from the SWITCH Toolbox. The Call for Follower Cities will give municipalities and similar institutions the opportunity to join the project at important steps, for example by attending workshop sessions. Additionally it will be possible to gain directly from the expertise of a Technical Support Partner or Implementation City partners by either participating in a placement with an implementation city or by requesting a visit from a SWITCH expert to the respective city. More information about the Call for Follower Cities will be published by mid-September 2014.
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