The second issue of the SWITCH newsletter has just been released. The project is now officially half way through. Many activities have happened in the past months and we are pleased to present a round-up of developments from SWITCH and our implementation cities.
Most cities have launched their local campaigns and have engaged with hundreds of individuals, children, parents, teachers, employees, and seniors, to get them on board and encourage a shift to walking and cycling or use of public transport.
A set of fact sheets on the local campaigns (in national languages) are available to download from the website. Our SWITCH experts have worked hard to develop a sound methodology about how to apply the SWITCH approach to travel behaviour change campaigns.
The SWITCH toolbox will guide you through all phases of a campaign from scoping to segmentation of the target audience, developing service packages and monitoring change. The SWITCH Toolbox will be unveiled to a wider audience at a final conference that will take place in early 2016. More information on the event will follow soon on the website.
We held our first webinar in a series of three on June 24. It focused on communicating campaign messages to the general public. A summary of the key messages that emerged from the webinar is our cover story. Dates of the next two webinars “Looking critically at active mobility in your local context” and “Reducing non-technical barriers to campaign implementation” will be announced on the project website and our social media channels.
Stay tuned at www.switchtravel.eu