Rupprecht Consult


Forschung & Beratung GmbH


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50668 Köln


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The Traffic Snake Game Network (TSG Network) establishes an effective EU-wide and long-term support network to replicate, transfer and expand the uptake of the Traffic Snake Game as a successful proven tool for changing the travel behaviour of primary school children (age 6-12) and their parents.

TSG Network does this by shifting journeys undertaken by car to more sustainable modes such as walking, cycling, public transport, park and walk and car sharing. As such TSG Network actively stimulates the demand for sustainable transport concerning home-school trips, resulting in an increase of low-carbon transport, a more sustainable mobility culture and a reduction of energy consumption and emissions.

Project Goal

The goal of the project is threefold:


First, to build, expand and maintain the Traffic Snake Network that elevates the Traffic Snake campaign to the international level and supports this campaign at the national level. The network is formed by a small core support centre with a limited number of partners and National Focal Points representing at least 19 countries. These National Focal Points are organisations that will champion the project, disseminate information about the campaign and steer the implementation of the Traffic Snake Game in their country. The network aims to become self-supporting after the project lifespan in order to maintain the action and build up (national) structures for long term strategic change.


Second, to train, guide and support the National Focal Points in motivating and activating cities and/or schools to join and run the improved Traffic Snake campaign. At the national level they will motivate and activate cities with sustainable home-to-school travel campaigns through training, peer-to-peer exchanges, excellent information and know-how to increase Traffic Snake Game market penetration in order to achieve behavioural change, namely more sustainable trips.


Third, to improve the Traffic Snake Game campaign including the introduction of a digital platform to enable the campaign to function as a long lasting practical platform and tool for campaigning and monitoring energy efficient modal split. TSG Network targets a minimum of 1,140 primary schools to generate a significant mode shift within the target group behaviour expected of 15% more sustainable trips during the campaign and retention effect of 7% after the action.

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Expected results:

  • a professional, international and sustainable Traffic Snake Network with at least 19 National Focal Points throughout European Member States
  • at least 3 European cities in each participating country to actively join and support the Traffic Snake Game for schools in their area; hence at least 57 cities throughout the project lifespan
  • at least 1140 schools in the participating cities to realise at least a 15% increase of sustainable trips and matching CO2 reduction (minimum average of 60 active schools per country over the course of 3 years is targeted)
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Role of Rupprecht Consult

National campaign leader Germany + Cycling Policy Expert

Project Duration

02/2014 - 02/2017

Project Coordinator

Mobiel 21

Project Partners

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Verkehrsschlangenspiel Informationsbroschüre [PDF]

Leaflet of German Traffic Snake Game

Traffic Snake Game brochure [PDF]


Related News


Traffic Snake Game - Final Report and Infographic available

The TSG Network proudly presents the results from 3 successful years as an EU-supported project.


Europe’s Traffic Snakes met in Cologne

Joint Traffic Snake Game Workshop successfully held at Rupprecht Consult from 10-11 May 2016


Traffic Snake Game in German Journal for Traffic Education

Article published about German traffic snake “Zora Zisch”


Traffic Snake Zora Zisch at “Day of Good Life” in Cologne

The first car-free day in Cologne-Sülz was an overwhelming success and Traffic Snake Zora Zisch was...

© Rupprecht Consult - Forschung und Beratung GmbH 23.03.2017